Our Mission & Policy

For more than a century, we have continually evolved to respond to the most pressing challenges facing our community and deliver on a core promise: create opportunity for all.


Our Mission

Uniting Caring people and mobilizing resources to empower individuals and strengthen communities.

Our Vision

To be the recognized leader in engaging and equipping our communities to eliminate the greatest challenges we face.

Changing and Improving Lives

Head of the Lakes United Way is committed to improving the quality of life in the Ashland/Bayfield, Greater Duluth, North Shore, and the Superior -Douglas County campaign areas. We work together with organizations and individuals to achieve positive and lasting change in our community.

A Leader and Partner

We are a leader and partner in understanding our area’s most pressing human service needs and identifying the best approaches for addressing those needs.

Working Together for Results

United Way mobilizes people within our region to invest in quality programs and high-impact initiatives that achieve results. Head of the Lake United Way supports many agencies in our area.

Through your generous investments in our community, we are working to better the community through our work.

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