Campaign Toolkit

Each year, hundreds of local workplaces participate in Head of the Lakes United Way Fundraising Campaign. This campaign supports local health and human service programs that create real, lasting change for individuals and families in the area.


Participating in the campaign is an excellent way to raise your organization’s public profile and build team spirit among your employees. And United Way makes it easy—with staff support, localized materials, a variety of pledging options, and exciting ideas for employee participation. What’s more, as a business leader, you can rest assured knowing that contributions to the United Way Campaign are invested carefully by a network of experienced volunteers.

Toolkit for Employee Campaign Coordinator

Click here to open/print the complete 2017-18 Employee Campaign Coordinator (ECC) Guidebook

Thank you for volunteering your time to run your company’s United Way campaign. Through your work, you are touching the lives of thousands in the Head of the Lakes region because when a child succeeds in school, when families are financially stable and when people have good health, we all win.

Click Here to view this year’s Campaign Video, featuring stories of local impact in our region.

1.1    HLUW Overview, Mission and Vision
1.2    Contacts – HLUW Staff and 2017-18 Board
1.3    Regional Service Area Map
1.4    HLUW Programs: 2-1-1
                  2-1-1 Information & Referral: Video
1.5    HLUW Programs: AFL-CIO Community Services
1.6    HLUW Programs: Volunteer Center
1.7    Save the Date: Events Calendar

2.1      What is an ECC? Role of the Employee Campaign Coordinator
2.2      6 Ways to Engage with United Way

2.2.1     Employee Workplace Campaign
2.2.2     Organizational (Corporate) Gift
2.2.3     Special Events (Internal event on behalf of HLUW)
2.2.4     Sponsorship (Monetary or In-Kind)
2.2.5     Leadership Giving
2.2.6     Volunteer (Day of Caring or Board/Committee)

2.3      Employee Campaign Coordinator Timeline/Checklist
2.4      8-Steps to a Successful Campaign
2.5      Making the Ask – Talking Points
2.6      Running a Workplace Campaign – FAQ
2.7      Strategies to Increase Giving and Participation
2.8      Increasing Campaign Participation: Using Incentives

3.1      Your Gift at Work – United Way Dollars from Donation to Distribution
3.2      Managing Objections and FAQ
3.3      How Your Donations are Used: Allocations Chart
3.3.2   2016 HLUW Community Investment Report
3.4      2017 HLUW Partner Agencies and Funded Programs
3.5      How Your Dollars Help in Each Community within the Head of the Lakes Service Area

3.5.1     Ashland-Bayfield Counties
3.5.2     Greater Duluth
3.5.3     North Shore of Minnesota
3.5.4     Superior-Douglas County

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